Working is fun after discovering what’s driving you and what’s making you talk passionately. It gets really great when you are able to turn something bad into something good. Below organisations and people are busy improving things to make in their own field. They acknowledge the impact of sustainable fish oil and support the Arctic Blue initiative. We are happy with this encouragement, and their ambassadorship. Thank you very much!

World Wildlife Fund (WWF)

Ambassadeur

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World Wildlife Fund (WWF)

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World Wildlife Fund (WWF)

Ambassadeur

World Wildlife Fund (WWF) Reinier Hille Ris Lambers, Advisor Conservation Oceans and Coasts.

Reinier HRL

“The World Wildlife Fund (WWF) finds it important that fish products have the MSC certification. This implies that fishing techniques won’t affect nature negatively and it assures healthy fish stocks. For WWF, the MSC Ecolabel is currently the only mark that offer sufficient guarantees for sustainable fisheries.”

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Good Fish Foundation

Ambassadeur

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Good Fish Foundation

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Good Fish Foundation

Ambassadeur

Good Fish Foundation Christien Absil, Chair Good Fish Foundation. Ranked 72 in Sustainable Top 100.

christien1

“We support initiatives that contributes to our mission: ‘Good Fish, Good Life!”

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Marine Stewardship Council

Ambassadeur

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Marine Stewardship Council

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Marine Stewardship Council

Ambassadeur

Marine Stewardship Council “With pleasure I have certified the first MSC fish oil in Northern Western Europe.”

Victor Simoncelli, Marine Fisheries Biologist, Marine Stewardchip Council.

arctic_blue_lucas_victor

“25% of world-wide fish catch is used for fish oil and fish meal production. In terms of sustainability there is a lot of room for improvement. MSC welcomes Omega-3 fish oil brands who are taking responsibility by sustainable sourcing. We see that consumers increasingly watching the origin of fish products and appreciate a solid and sustainable source. We are happy that Arctic Blue fish oil shows us the way.”

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Lucas Simons

Ambassadeur

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Lucas Simons

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Lucas Simons

Ambassadeur

Lucas Simons After coffee and chocolate, it’s good to also have a choice when buying fish oil, the choice between good and wrong fish oil.

Lucas Simons, author of Changing The Food Game. Founder NewForesight and SCOPEinsight. Young Global Leader in World Economic Forum.

Lucas Simons: Changing the food game.

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Maurits Groen

Ambassadeur

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Maurits Groen

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Maurits Groen

Ambassadeur

Maurits Groen Number 1 in the Top 100 ranking of sustainability leaders in The Netherlands.

Waka Waka Share The Sun

 

Algae – Sometimes people ask us why we don’t quit selling fish oil and will only sell algal oil, as isn’t this more sustainable? A logical and important question indeed. Therefor an extensive answer:

We continue offering algal and fish oil. The impact of our sustainable MSC fish oil on overfishing is much bigger than the impact of algal oil on overfishing. Let’s explain that:

Algal oil is used (and will be in coming years) by a small number of people: early sustainable innovators. That is because algal oil is 2-3 times more expensive than fish oil. The mass continue to buy cheap (and wrong) fish oil, because of its low pricing. Now it gets interesting, as our sustainable (good) fish oil, has the same low pricing as its wrong equivalent. The mass starts to buy sustainable oil! MSC fish oil reduces overfishing. Algal oil will have this effect only a tiny bit as it’s expected that production cost remain high in the coming years. Today production of any brand of algal oil is not something romantic in ponds. It is an industrial process requiring a lot of fertiliser and energy. Hopefully that is going to change in the next 10 years. PS. Because of our 100% transparency promise, we don’t have any problem explaining you the truth about algal oil. What helps is that Arctic Blue is the only company in the world compensating (by planting trees) for the amount of CO2 that is produced during production and distribution.

Conclusions: 4 reasons why Arctic Blue MSC fish oil is the most sustainable fish oil in the world:

  1. Utilising only MSC (sustainable) certified fish.
  2. Fish oil production after removal of filet for human consumption. Almost all other brands process whole fish. Sardines and anchovy (for human consumption or as the natural food chain of whales, tuna, dolphins and sea lions.
  3. All Arctic Blue products are climate neutral: production and sale don’t have any negative effect on the climate. Our Norwegian factory not only saves energy using hydropower, but we compensate (by planting trees) for the amount of CO2 that is produced during final transport.
  4. The use of pouches rather than plastic jars, reduces the use of recyclable plastic with 90%.

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Reinier van den Berg

Ambassadeur

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Reinier van den Berg

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Reinier van den Berg

Ambassadeur

Reinier van den Berg “Happy to welcome another climate neutral product. Let’s go for True Pricing.”

Carbon Neutral Productmyclimate.org

Reinier van den Berg, weatherman & climatologist. Co-founder Ecoland.tv. Ranked 75 in Sustainable Top 100.

Arctic Blue not only wants to win the Ocean Award, but also wants to go for the Climate Award. All Arctic Blue products are climate-neutral. This means there is no nett emission of greenhouse gasses (like CO2) in the whole operation (production, packaging, transport including the purchase by the final customer). We realise this via energy reduction (Norwegian hydropower) and energy compensation (planting trees). Small effort, True pricing!

Ecoland.tv

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