"CRAZY ABOUT OMEGA 3, SERIOUS ABOUT THE SEA"

At Arctic Blue, we are "crazy about omega-3," but "serious about the sea. That's why we work with (Arctic) fisheries that take very good care of their sea. The certified (and strictly monitored) MSC Blue label ensures optimal fish stocks to no end.

We also offer vegetable oil, which is emerging as a plant-based alternative alongside fish oil. More and more people are living a plant-based lifestyle, and we would like to facilitate that. There is even algae oil available with a higher content of Omega-3 DHA/EPA than in fish oil. So we are fully committed to this and already offer 6 different types of algae oil.

What remains is the great advantage of the natural product fish oil: natural (unconcentrated) oil such as we offer from cod or wild salmon has what is called a full spectrum fatty acid profile. This means that the oil is a motley collection of as many as 50 different fatty acids. Exactly in the proportion and quantity as they occur in these fish in the wild. An exact reflection, in other words. Of most fatty acids we do not even know what their positive contribution in our body is. We see this as something extra that the fish have to offer compared to the widely praised algae oil (with mainly the 2 fatty acids EPA/DHA).

Why is Arctic Blue fish oil truly sustainable?

As one of the few brands in Europe, our fish oil is made 100% from fillet-cut remnants of wild salmon or cod from Arctic waters. So no fish is specially caught for it. We cleverly use the leftovers that would otherwise be thrown away. We explain here that working according to these principles has other quality benefits as well.

Almost all other brands in the Netherlands use fish oil from anchovies and sardines from South America (Peru) because it is cheaper.

Here, whole fish (anchovies and sardines) are ground. The KvW (Keuringsdienst van Waarde) once made a program about this. Their conclusion was that as many as 30 whole anchovies are needed for 1 fish oil capsule. This type of fishing is known as "reduction fisheries".

And yet these anchovies and sardines are the natural food chain of the dolphin, seabird, sea lion and several species of whales... The KvW viewer fell off his chair, but little has changed since then. That KvW broadcast did motivate me 8 years ago to found Arctic Blue and do things differently. Since then, more than 50,000 Dutch people have switched to Arctic Blue fish oil with the MSC label.

Our Norwegian fishermen often pass on their profession from father to son. Because they have depended on nature with its healthy fish stocks for centuries, they catch a small portion of Norwegian cod for its fillet so that their children can become fishermen as well. So, in fact, they have always worked according to the strict MSC regulations.

The MSC label has been endorsed by the respected Milieu Centraal selected as 1 of the 10 best and most credible labels in the Netherlands.

I hope to have given you insight into my personal views and considerations: The future is definitely plant-based, but a neatly made MSC fish oil is absolutely responsible and nutritionally a perfect product.

So unlike many other fish oils, with Arctic Blue you have the guarantee that we stay away from eating the dolphin, seabird, sea lion and whale. AND the guarantee that there are no adverse effects on oceans, environment and local people.